Mass Customisation, if you have not experienced it, is the ability to tailor a retail product to your own tastes and have it manufactured to order. Many well known brands such as Reebok and The North Face are now offering configurable products to their customers and it is catching on in many industries, not only apparel but also furniture, jewellery, automotive and many more.

To enable Mass Customisation two key problems had to be solved. First to be solved was the manufacturing processes. How do you make a customised product quickly enough and for a low enough cost to offer it in the same way as mass produced products? This has been an area of considerable research and development in recent years and brands have already started to roll out successful examples of this type of manufacturing. Read More